E tail in the UK is accounting for 18 per cent of all ecommerce, according to researchers as reported in The Telegraph.
Tablet commerce alone is anticipated to triple this year to take 10.4% of total UK online sales. By 2017 that figure is expected to account for over a quarter of all UK ecommerce.
Notably tablets are overtaking smartphones, with tablets expected to account for 58% of all retail. 20 million people – more than one in three consumers in the UK – use tablets .
Retail / e tail – how to best extract value across various channels is the subject of much discussion. It has been recognized that to be successful the retailer must rely on multi channel strategies.
The problem is that having multi channel strategies itself is not a solution. The strategies must meet a multitude of customer expectations. Importantly the shopping experience doesn’t end once the sale has been concluded. The recent “Loudhouse” report commissioned by Zendesk offers a great insight into the customer service expectation.
